The Song Celebration charms clients in Vilnius stores
This week, 36,000 Lithuanian and international performers flooded into Vilnius as the Lithuanian Song Festival, which is dedicated to Lithuania’s Centenary this year, had started. The festive atmosphere can even be felt far away from the amphitheater at Vingis Park or on the stages in Kalnai Park, where intensive rehearsals are currently taking place. Surprisingly, the Song Celebration participants started singing cheerful songs together with employees and clients in three of the biggest Maxima stores. This way, the singers invited Vilnius residents and guests to attend the numerous events taking place during this special Lithuanian Song Festival, a press release from Maxima says.
The participants in the Song Celebration surprised everyone in Maxima stores at Akropolis and Ozas shopping malls, as well as in Maxima store on Mindaugas Street. The Vilnius University Ensemble ‘Ratilio’, the Vilniaus Gedminas Technical University Orchestra and the Lithuanian High School Ensemble ‘Vasaris’ Hüttenfeld, Germany created the festive atmosphere.
‘Lithuania’s Centenary Song Celebration is a special occasion, where we can gather together through songs and dance, as well as feeling proud to be a part of Lithuania’s Centenary. The festive mood, which is created by the singing, dancing and playing of the participants in the Song Celebration, is being felt everywhere in the city, even in the shopping centres. Therefore, we invite everyone to take part in various events. On behalf of Maxima, we are delighted to be able to contribute to organization of this extraordinary event and maintaining our traditions,’ said Kristina Meidė, the CEO of Maxima.
Additionally, Maxima has joined the civic initiative ‘Lithuania 4,000,000’ inviting every Lithuanian citizen to sing the National Anthem, all throughout the world. ‘No matter whether you are living in Lithuania or abroad, let’s celebrate Statehood Day on the 6th of July by singing the National Anthem together, at the very same moment. This will let us not only feel how huge and lively Lithuania is, but will also give us an opportunity to call ourselves the most united nation in the context of the Statehood Centenary,’ claimed K. Meidė.
To register and to invite your Lithuanian friends to sing the National Anthem, please visit the official webpage of this civic initiative: https://www.4000000.lt/en/
The traditional strengths of the Maxima retail chain are its low prices and wide choice of products. Maxima LT, which owns the chain, is the largest Lithuanian capital company, as well as being the largest employer and one of the largest taxpayers in Lithuania. There are Maxima 245 shops with more than 15,000 employees, which are visited by more than 550,000 customers every day.