"As soon as we started our activities in Lithuania, it became clear that people know a lot about cryptocurrencies. Around a hundred new users from Lithuania sign-up to our platform every day, where they spend around 200 euros each. Lithuania has a lot of potential, and as one of the first trading platforms to enter the market, we are ready to satisfy the demand," said M. Gołębiewska.
According to the survey by Luno, 87% of Lithuanians know about cryptocurrencies. The level of awareness is very high: for example, only half of the Polish population know about cryptocurrencies. On the other hand, only 3,8% of Lithuanians who know about cryptocurrencies own them, while in Poland this number reaches 17%.
The absolute majority (87%) of Lithuanian cryptocurrency owners acquired it as an investment and only 10% use it as a form of payment. The two most popular cryptocurrencies in Lithuania are Bitcoin with 77% of respondents having invested in it and Ethereum with 48%. These two currencies are also traded at the Luno platform as they are considered the most trusted and stable.
Too difficult to use
According to the survey, cryptocurrencies is a more profitable investment rather than a safe one. Lithuanians point out the difficulty of acquisition as the main reason why they are reluctant to buy them. Such tendencies can be seen in other countries as well.
"Lowering the barrier of entry is our main priority. Our international platform makes buying cryptocurrencies as easy as using any regular online store. We understand that people are still cautious of this new concept, therefore we put a lot of effort into education. People can learn everything about bitcoin in our Youtube channel Luno Lietuva," said M. Gołębiewska.
Lithuanians learn about cryptocurrencies from the media (71%), friends and acquaintances (32%) and social media (29%).
When asked what would increase their trust in cryptocurrencies, Lithuanians pointed out government and financial institutions official position (56%), market stabilization (35%), lower risk of losing the assets (34%) and the ability to purchase cryptocurrencies from a trusted supplier (29%). The same four reasons were also the most important in Poland.
1000 respondents aged 18 to 74 from Lithuania were surveyed by Norstat in June 2018.